A fractional commercialization partner
A VP-of-commercialization outcome without hiring one. Jeff Schroeder builds the go-to-market plan and puts your product into a network of independent distributors across the US.
Who this is for
- Device manufacturers with no US sales force
- OUS companies entering the US market for the first time
- Startups post-510(k) clearance without a commercial team
What Jeff delivers
- 1
Market and procedure targeting
Identify the procedures, specialties, and regions where the product fits best, and where the clinical case is strongest.
- 2
Pricing and contracting
Set a pricing and contracting approach that works for hospitals, ASCs, and the distributors selling it.
- 3
Distributor recruitment across US territories
Recruit and onboard independent extremity and biologics rep organizations by territory, so the product has coverage without a direct sales force.
- 4
Surgeon education and launch
Build the surgeon education plan and sequence the launch so distributors and surgeons are ready together.
- 5
Pipeline reviews
Run ongoing pipeline reviews with the distributor network to track adoption and adjust the plan.
How the engagement works
The engagement is fractional: a monthly retainer plus a performance component tied to distributor recruitment and sales results. Terms are set per engagement based on the product and target territories.
The distributor network
Strategic Surgical works alongside a network of independent extremity and biologics rep organizations across US regions. Individual partners and territory counts are matched to each manufacturer’s launch plan and are not published here.
Ready to talk go-to-market?
Request the GTM outline and Jeff will follow up directly.